mercredi 22 décembre 2010

La nouvelle newsletter de Friend of the Sea vient de paraître...

... et nous sommes en page 3 !

The French Matsuri has joined other sushi chains in UK and Switzerland by offering Friend of the Sea sustainable sushi.

Matsuri started in 1986 and now has 11 restaurants in Paris, Lyon, Reims and Geneve as well as 4 boutiques with more being opened by the end of the year. Matsuri offers Friend of the Sea certified yellowfin tuna, farmed kingfish and mulloway.

According to Eric Woog - Matsuri’s President “the sushi market is growing and competition is fierce. Friend of the Sea’s trusted ecolabel matches our customers demand for sustainable fish. Matsuri has been committed to reducing its environmental impacts since 2008.It has already reduced by 16% its CO2 emissions and it has switched to organic rice. Matsuri is also at work on new recycled and recycling packaging and several other organic products.”

Matsuri has also designed its own blog which is a good way to have a chat with customers about Matsuri’s commitment to environmental issues.

Matsuri and Friend of the Sea will also engage in a consumer awareness campaign in France and Switzerland starting in early 2011 which will inform Matsuri’s several thousand daily customers about Friend of the Sea, sustainable fishing and aquaculture practices.

For more information, please contact :

MATSURI SAS President – Mr Eric Woog Tel. +33 1 80 27 19 60 Email :

Friend of the Sea Executive Director - Mr Paolo Bray Tel : +39 348 565 0306 Email :

Matsuri's Sustainable Sushi

Cet article est paru aujourd’hui sur le site Internet spécialisé : Fish Info & Services.

Bonne lecture !

In 2008 Matsuri launched a comprehensive environmental strategy. The Japanese restaurant chain has already removed from its menu the endangered Mediterranean bluefin tuna and replaced it with yellowfin tuna, farmed kingfish and mulloway, all of which are certified sustainable by Friend of the Sea.

Also in order to reduce pressure on marine resources, Matsuri offers certified Friend of the Sea amberjack, a very fine white fish, Coquille Saint-Jacques from the Bay of Saint-Brieuc and sustainable crab meat from the coast of Devon, United Kingdom.

"We do not intend to stop there. We are currently working on new supplies, such as organic shrimp, but it’s not as simple as that. Some prices of organic products are now too high. This applies, for example, to organic farmed salmon, which however would be ideal to meet the demand from our customers on product quality associated with environmental protection", says Eric Woog, CEO of Matsuri

Since late August Matsuri has been sourcing 100 percent organic rice. This has enhanced its environmental initiative launched in 2008.

"Our intention is to integrate environmental responsibility that goes along with the quality and flavour of our products. Our approach is to go as far as possible, with all our suppliers, product by product, to reduce our impact on the planet. To convert to organic rice was a milestone because rice is the basis of traditional Japanese cuisine," commented Eric Woog.

"Given the growth of our group - two restaurant openings are planned before the end of the year - we will be buying around 200 tons of organic rice in 2011. We always work with the same mill in Italy, distributed by Foodex, we have guaranteed our supply over two years and a quality of optimal polishing and sorting. We have, moreover, visited several organic rice mills this year with our Japanese chef Hiroyuki Ishikawa, a very rewarding experience which proves that a different approach is possible," says Bernard Landrin, purchasing and quality manager at Matsuri.

The rice variety used is Selenio Premium japonica, a specific short rice for sushi. AB certification ensures that no synthetic fertilizers or pesticides have been used to grow the rice. Soils, aquatic ecosystems and biodiversity are preserved with respect to the use of conventional agricultural practices. This sourcing has no impact on Matsuri‘s product prices.

In 2009, the 11 Mitsuri restaurants located in Paris, Lyon, Reims and Geneva and its 4 boutique restaurants, consumed 150 tons of rice.

In one year, Matsuri has also reduced its greenhouse gas emissions by 16 percent and is committed to continuing on this path by choosing, among others, to recyclable packaging.

Retrouvez l’article ici

jeudi 9 décembre 2010

Pas de thon rouge chez Matsuri

… et les dernières nouvelles sur le sujet confirment bien l’importance de ce choix.

En effet, fin novembre, la Commission internationale pour la conservation des thonidés de l’Atlantique (Cicta) a choisi d’accorder un quota de pêche du thon rouge presque équivalent à celui de 2010. Selon Greenpeace, un volume de pêche autorisée de 12 900 tonnes de thon rouge ne laisse que 30 % de chances au stock de cette espèce de se reconstituer d’ici 2020. Le comité scientifique de la Cicta a quant à lui tablé sur un chiffre plus optimiste : 63 % de chances.

Pour une espèce classée « en danger critique » par l’UICN, on peut se demander si 63 % est un chiffre à la hauteur des enjeux – et le doute est encore plus entier pour un chiffre de 30 %...

Pour en savoir plus, je vous conseille de lire cet article très intéressant et très complet > Thon rouge : des quotas beaucoup trop généreux selon les ONG

De notre côté, nous avons choisi de supprimer le thon rouge de notre carte il y a plusieurs années. A la place, nous proposons du thon albacore. Toutefois, rien ne permet d’affirmer que cette espèce ne sera pas à son tour menacée de surpêche et nous sommes bien conscients de cet enjeu. Nous avons donc opté pour une pêcherie labellisée « Friend of the Sea ». C’est une première étape et nous comptons aller plus loin en renforçant les conditions sociales et environnementales du cahier des charges qui nous lie à notre fournisseur.